Uzair

+

Choughtai

+

Uzair

+

Choughtai

+

Uzair

Choughtai

Uzair

Choughtai

Projects.

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

M&I Digital: Infrastructure & Interface

UX/UI Strategy • Information Architecture • Component Systems • User Journey Mapping

M&I digital website displayed on a laptop screen

Projects.

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

M&I Digital: Infrastructure & Interface

UX/UI Strategy • Information Architecture • Component Systems • User Journey Mapping

M&I digital website displayed on a laptop screen

Projects.

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

M&I Digital: Infrastructure & Interface

UX/UI Strategy • Information Architecture • Component Systems • User Journey Mapping

M&I digital website displayed on a laptop screen

What I Do